1. Do things that set you Apart
For any company to flourish in the market, it should have unique products or services to maintain its identity among its competitors. Do things that are new and innovative for the market and customers will be attracted to you. Your products and service should be able to make customers flock to you rather than going to your competitors.
By things, I mean, innovative products with features, better quality, competitive pricing, faster response and delivery, highly reliable products and prompt actions are taken on demand of the customers. Do not follow the rat race or the customary marketing of products that will not make any new achievements in the market.
2. Give Attention to all inquiries
When potential customers contact you, it is your responsibility to hear their requirements and demands they need. The customer seeks attention and wants to be heard. Prompt response and polite replies will make the customer more inclined towards you. With this leverage, you can approach the customer and transform this new lead into a loyal customer. Make a note of all the promises and deals that you make with the new customer to strengthen the bond between you and the customer.
With the helpful tools like the Elate CRM, you can systematically keep a record of all the customers that contacted you, leads that were generated by the sales teams, customer details along with the products that they were interested in and the products that they have purchased from you.
3. Regular Follow-Ups
After sending quotations and invoices to all the inquiries, it is needful to do regular follow-ups for the same. Once you send the quotation, the client will expect you to contact them to close the deal. They will also anticipate making negotiations with the price or add complementary products or services with the purchase. Contacting the client needs to be done within a few days or they will lose patience and move on with other deals provided by your competitors.
After sending quotations and invoices to all the inquiries, it is needful to do regular follow-ups for the same. Once you send the quotation, the client will expect you to contact them to close the deal. They will also anticipate making negotiations with the price or add complementary products or services with the purchase. Contacting the client needs to be done within a few days or they will lose patience and move on with other deals provided by your competitors.
Elate CRM Software helps you regularly do the follow-ups by assigning each client to a sales executive and remind them to contact the clients along with the details of their queries and their past interactions data.
4. Keep all your clients happy
According to the recent research conducted in the market, every year an average business loses about 28% of its customers because the business was negligent to take follow-ups and feedback from the customers. This leads to the shrinking customer base and needs for hunting now customers that require more resources.
A satisfied customer is a great asset to the company while a dissatisfied customer can cause damage to its reputation. It takes lesser efforts to sell products to your existing customer than selling products to new clients. To maintain healthy relations with the customers, it is essential to use smart tools and software to maintain systematic records of all your customers.
Small businesses and start-ups need to be in good terms with the newly acquired customers and maintain good relations with them. It is said that a loyal customer has the potential to refer your company to 3 other new customers in the market. Word of mouth is the best advertising means by which the organization gets recognition in the market.
5. Stay Updated
You will need to constantly update yourself with the market and do the needful research associated with it. This will ensure that you stay ahead in the game and stay with the trends in the market and cater to all the new demands that the market require.
You also need to use updated tools for customer management, sales, product management, inventory management and so on. Use of traditional tools and outdated sheets won’t help you progress in the market. Latest tools will help you progress as they use the latest resources and harness artificial intelligence to prepare smart graphs and tools to predict future trends and market.
